THE SEVEN TYPES
OF LOGOS

_05/2019

A good logo is the cornerstone of your brand. It’s a graphic way for us to communicate and identify the things we like. They influence our decisions and are often full of meaning.

pictorial mark or logo symbols

PICTORIAL MARK OR LOGO SYMBOLS

A pictorial mark is an icon or graphic-based logo. It does not need words or names to be instantly recognizable.

emblem logo

EMBLEM LOGO

These are the oldest types of logos. Think badges, seals, and crests. They tend to have a traditional appearance about them and can make a striking impact. Keeping this design as uncomplicated as possible will ensure that it can be easily replicated across all of your branding.

mascot logo

MASCOT LOGO

This is simply an illustrated character that represents your company. It is a great way to create a spokescharacter for your brand.

wordmark logotype

WORDMARK OR LOGOTYPE

This is a font-based logo that focuses on the business name alone. A wordmark is a good decision if you’re a new business and need to get your name out there. Shorter names work best. Designs that are too long can start to look cluttered and may not display well everywhere.

lettermark or monogram logo

LETTERMARK OR MONOGRAM LOGO

These kinds of logos consist of letters, usually the brand’s initials. Consider a lettermark logo if your business happens to have a long name. Condensing the business name into initials will simplify your design and make it easier for customers to remember.

abstract mark

ABSTRACT MARK

An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image, it’s an abstract or geometric shape that represents your business. The benefit is that you’re able to convey what your company does symbolically through color and form to attribute meaning and emotion around your brand.

combination maeks

COMBINATION MARK

A combination mark is a versatile choice. This kind of logo is composed with a combination of logo styles. The picture and text can be laid side-by-side, stacked on top of each other, or integrated to create a final image.