The Round Table

WHO WE ARE

WHAT WE DO

COPYWRITING

BRIEF

The Art of storytelling for your brand.
Please fill out the form below or download the PDF version to get started.

01

PROJECT

OVERVIEW

02

NAME

OF

JOB

03

TIMELINE

04

DEADLINES

First Draft, Second Draft, the Final Draft.

05

OVERARCHING

CONTENT

POSITION

How does your brand represent itself within content marketing? ex: At The Round Table Agency, we create shareable content that enhances digital behavior.

06

CONTENT

TYPE

Website content, social media posts, article, infographic, research report?

07

WHERE

IT

WILL

BE

USED

Where it will be used ex: blog name, website, social media, signage, press release, etc

08

LENGTH

An approximate number of words you are looking for

09

CONTENT

CATEGORY

If your content is housed in a blog then make sure you are consistent in categorizing and your content.

10

KEYWORDS

Suggested keywords that the copywriter should include, based on your research.

11

BACKGROUND

Why your brand wants to create this content.

12

SUPPORTING

EVIDENCE

Provide any additional research that has driven this brief.

13

INSIGHT

OR

ANGLE

The reason or purpose that your brand feels able to contribute to this subject area.
This will be a combination of your overall content positioning statement and your brand’s unique insight or angle for this particular piece.

14

TONE

OF

VOICE

Summarise your brand’s personality using your tone of voice.

15

TARGET

AUDIENCE

Provide information about your personas and the audiences you want to reach with this piece of content.

16

RESPONSE

What do you want the target audience to think or feel once they have read your article?

17

RESEARCH

Details of any further research the copywriter needs to do around this subject area.

18

IMAGES

Provide details of any supporting imagery.

19

LINKS

A list of links referencing the sources to use in the piece.

20

CONTENT

TAGS

Describe your tagging process if you want to add meta tags to the piece.

21

BUDGET

Describe your tagging process if you want to add meta tags to the piece.

YOUR

CONTACT

DETAILS

name *

company name

email *

telephone *

message *

MENU

COPYWRITING

BRIEF

01

PROJECT

OVERVIEW

02

NAME

OF

JOB

03

TIMELINE

04

DEADLINES

05

OVERARCHING

CONTENT

POSITION

06

CONTENT

TYPE

07

WHERE

IT

WILL

BE

USED

08

LENGTH

09

CONTENT

CATEGORY

10

KEYWORDS

11

BACKGROUND

12

SUPPORTING

EVIDENCE

13

INSIGHT

OR

ANGLE

14

TONE

OF

VOICE

15

TARGET

AUDIENCE

16

RESPONSE

17

RESEARCH

18

IMAGES

19

LINKS

20

CONTENT

TAGS

21

BUDGET

YOUR

CONTACT

DETAILS

Sent your message successfully!

Error

MENU

COPYWRITING

BRIEF

01 PROJECT OVERVIEW

02 NAME OF JOB

03 TIMELINE

04 DEADLINES

05 OVERARCHING CONTENT POSITION

06 CONTENT TYPE

07 WHERE IT WILL BE USED

08 LENGTH

09 CONTENT CATEGORY

10 KEYWORDS

11 BACKGROUND

12 SUPPORTING EVIDENCE

13 INSIGHT OR ANGLE

14 TONE OF VOICE

15 TARGET AUDIENCE

16 RESPONSE

17 RESEARCH

18 IMAGES

19 LINKS

20 CONTENT TAGS

21 BUDGET

YOUR CONTACT DETAILS

Sent your message successfully!

Error

01

PROJECT

OVERVIEW

02

NAME

OF

JOB

03

TIMELINE

04

DEADLINES

05

OVERARCHING

CONTENT

POSITION

06

CONTENT

TYPE

07

WHERE

IT

WILL

BE

USED

08

LENGTH

09

CONTENT

CATEGORY

10

KEYWORDS

11

BACKGROUND

12

SUPPORTING

EVIDENCE

13

INSIGHT

OR

ANGLE

14

TONE

OF

VOICE

15

TARGET

AUDIENCE

16

RESPONSE

17

RESEARCH

18

IMAGES

19

LINKS

20

CONTENT

TAGS

21

BUDGET

YOUR

CONTACT

DETAILS